Power Up Your Retailing

Resources to fuel your online retail journey

Digital skills To
Boost Your retail Business.

Marketing

7 easy ideas to support your product sales on CoolMarket.

1. Grow Your Brand and Trust.
2. Build and Effectively Manage Your Email Marketing Strategy.
3. Drive More Traffic With Facebook Advertising.
4.Test and Test to Avoid complacency.
5. Know Your Numbers, and Stick to Them.
6. Understand Your Customer on a Deep Level.
7. Invest in Customer Service Technology.

7 easy ideas to support your product sales on CoolMarket.

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marketing

How to build a successful email newsletter

1.Choose your focus.
2.Keep it simple, keep it catchy.
3.Include third party content for more engaging newsletters.
4.Include user-generated content.
5.Connect to trending topics or events.
6.Use social media as a teaser.
7.Be consistent but provide something unique.

How to build a successful email newsletter

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PRODUCT

All about products

The right product means a product that is needed by your customers, properly priced for them, is available in sufficient quantities and matches up with your retailing strategy and brand. You really want your customers to know what to excpect from you.

products READINESS

1. Getting Ready
2. Adding Products
2. Managing Products
3. Getting Paid
4. Stay connected - Notificatiins, emails, etc.
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marketing

Best Practices For Email Marketing

Be sure to have a way to verify email addresses from your followers, buyers and subscribers. Email addresses change over time and you don't want to be caught with a high bounce (failed to send) rate. Some simple best practices will deliver more effective email campaigns that will support your sales on CoolMarket.

Best Practices For Email Marketing

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Fulfillment

Why Packaging is important

It is important to ensure that your goods are properly packaged and protected so that customers may receive them in its original condition. Your packaging also serves as a means of identification for your products and brand. When selecting packaging, please consider how fragile your product is and what level of protection it may need.

Why Packaging is important

fulfillment

to brand or not to brand?

Does branded packages make a difference?

Differentiate with the package

Grow your knowledge and
stay ahead of your competitors

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Seller Success Stories

Saved by Cool…

I started my little clothing retail store just before the pandemic. Luckily I found Coolmarket – they saved my business during the pandemic. My one-stop digital e-commerce partner. As background, I don’t really have lots of experience in business overall. Most of my work experience has been in administrative roles. I started my clothing store…

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